STRATEGIC INITIATIVE
organization can undertake high profile strategic initiative including:
- Supply Chain Management (SCM)
- Customer relationship management(CRM)
- Business process reengineering (BPR)
- Enterprise resources planning (ERP)
SUPPLY CHAIN MANAGEMENT
Involves the management of information flows between and among stages in a supply chain to maximize total supply chain effectiveness and profitability.
4 basic components of supply chain management
- supply chain strategy
- supply chain partner
- supply chain operation
- supply chain logistics
Effectiveness and efficiency SCM:
- decrease the power of its buyer
- increase its own supplier power
- increase switching cost to reduce the threat of substitute product or services
CUSTOMER RELATIONSHIP MANAGEMENT
Involves managing all aspects of a customers relationship with an organization to increase customer loyalty. CRM is not just technology but a strategy process and business goal that an organization must embrace on an enterprise wide level.
CRM can enable an organization to:
- Identify types of customer
- design individual customer as an individual
- treat each customer as an individual
- understand customer buying behavior
BUSINESS PROCESS REENGINEERING
Business process : a standardized set of activities that accomplish a specific task, such as processing a customers order
Business process reengineering : the analysis and redesign of work flow within and between enterprises.
ENTERPRISE RESOURCES PLANNING
Integrates all department and functions throughout an organization into a single IT system so that employees can make decisions by viewing enterprise wide information on all business operation.
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| sample data sales |
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