Organizational Information
Organizational Information: Companies use the tool within an enterprise information portal (EIP) to search corporate information for answers to customer questions and to fulfill sales orders.
Information granularity refers to the extent of detail within the information (fine and detailed or coarse and abstract).
The value of Transactional and Analytical Information
Transactional information encompasses all of the information contained within a single business process or unit of work, and its primary purpose is to support the performing of daily operational tasks.
Analytical information encompasses all organizational information, and its primary purpose is to support the performing of managerial analysis tasks.
The Value of Timely Information
Real-time information means immediate, up-to-date information.
Real-time systems provide real-time information in response to query requests.
The Value of Quality Information
The four primary sources of low quality information are:
1. Online customers intentionally enter inaccurate information to protect their privacy.
2. Different systems have different information entry standards and formats.
3. Call center operators enter abbreviated or erroneous information by accident or to save time.
4. Third-party and external information contains inconsistencies, inaccuracies, and error.
Understanding the costs of poor information
Bad information can cause serious business ramifications such as:
· Inability to accurately track customers, which directly affects strategic initiatives such as CRM and SCM.
· Difficulty identifying the organization’s most valuable customers.
· Inability to identify selling opportunities and wasted revenue from marketing to nonexisting customers and nondeliverable mail.
· Difficulty tracking revenue because of inaccurate invoices.
· Inability to build strong relationships with customers—which increases buyer power.
No comments:
Post a Comment